Decision Guide

Start Here: Find the Right
Solution for Your Business

Most business owners know they need better visibility online — but they're unsure where to start or which service is right for them. This page will help you identify your biggest challenge and point you toward the right solution.

No jargonNo pressureJust clarity

Not sure which solution you need?

Take the free 2-minute Visibility Check — get a personalised score and see exactly where your business is losing out online.

What's Your Biggest Challenge?

Find your situation below and we'll point you to the right solution.

Not sure which option applies to you?

Take our free 2-minute Visibility Check and get a personalised score across 4 key areas.

Get Free Visibility Score
01

If your website is outdated or not generating enquiries

Your website is your most important digital asset. If it looks old, loads slowly, or fails to convert visitors into enquiries — it's actively costing you business every single day.

  • Website looks outdated or unprofessional
  • Visitors leave without getting in touch
  • No clear calls to action or contact flow
  • Built years ago and never updated

Recommended Solutions

Website Build

A brand new professional website built for local service businesses.

Website Optimisation

Improve your existing site for conversions and search visibility.

View Website Services
02

If your business is not visible on Google

When local customers search for your service, your competitors appear — not you. Poor Google visibility means you're invisible to the people who are actively looking to hire right now.

  • Not appearing in local Google searches
  • Google Business Profile incomplete or unoptimised
  • Competitors ranking above you consistently
  • No organic enquiries from search

Recommended Solutions

SEO Foundations

Set up the core SEO structure your site needs to rank locally.

Google Business Optimisation

Improve your Google Business presence for local search dominance.

View SEO Services
03

If you want consistent visibility and enquiries

You're past the basics. You want a complete, structured system that keeps your business consistently visible, builds authority over time, and turns that attention into real customer enquiries.

  • Inconsistent or unpredictable enquiries
  • No clear marketing strategy in place
  • Doing random marketing tasks with no system
  • Want to be the go-to business in your area

Recommended Solutions

FLAGSHIP

Fortis Presence System

The complete done-for-you visibility system. £1,500/month.

Explore the Presence System

Limited to 3 clients

04

If you want to handle your own marketing — with the right systems

You don't need a full agency. You just need the right tools and a clear process to follow. The Fortis Content System gives you guided ChatGPT systems for every key area of your business — personalised to you.

  • Want to handle marketing yourself but don't know where to start
  • Spend hours on content with nothing to show for it
  • No system or process behind what you do
  • Want something affordable that actually works

Recommended Solutions

Fortis Content System

15 guided ChatGPT systems covering every area of your business. One-time £147.

See the Content System
Free Resources

Not Ready to Invest Yet?

That's completely fine. Start by educating yourself with our free marketing guides built specifically for local service businesses. No email required — just useful, practical content.

Browse all resources

Fortis Resource Library

Coming soon — free marketing guides

A growing library of practical marketing guides, checklists and frameworks designed to help local service businesses improve their online presence — completely free.

New guides added regularly
Guide

Why Most Local Business Websites Fail

The common mistakes that make websites invisible and how to fix them.

Guide

How Google Business Actually Drives Enquiries

A practical breakdown of how to use your Google Business Profile to attract local customers.

Insight

Why Consistency Beats Expensive Marketing

How a structured, consistent approach outperforms one-off campaigns every time.

Checklist

The 5 Foundations Every Local Business Needs Online

The non-negotiable building blocks of a strong online presence for service businesses.

Still Not Sure?

Let's Figure It Out
Together

Book a free strategy call and we'll identify exactly what your business needs to become more visible online. No pressure, no hard sell — just a clear conversation.

Book a Free Strategy CallExplore the Presence System
Strategy call is freeNo obligationClear, honest advice
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