How much did engagement grow for De Rosa's Highway Motors?

De Rosa's Highway Motors achieved 10,076% engagement growth on Facebook, going from minimal engagement to 34,700 total engagements within 12 months of implementing the Fortis Presence System.

What results did De Rosa's Highway Motors achieve with Fortis Media?

Within 12 months, De Rosa's Highway Motors grew from 800 to 1,160 Facebook followers, achieved 34,700 total Facebook engagements (+10,076% growth), published 167+ Instagram posts, gained 5,500+ views on their top reel, and drove 35.8% of their website traffic from Facebook.

Case Study

From 800 Followers to 34,700 Engagements

How the Fortis Presence System transformed a regional agriculture machinery dealership's online visibility.

This case study shows how Fortis Media helped De Rosa's Highway Motors — a regional agriculture machinery dealership — dramatically increase online visibility using the Fortis Presence System.

derosa.com.au Facebook Page

Quick Results Snapshot

34,700

Facebook Engagements

+10,076%

Engagement Growth

800 → 1,160

Follower Growth

167+

Instagram Posts Published

5,500+

Views on Top Reel

35.8%

Website Traffic from Facebook

The Transformation

Before

Facebook Followers800

Instagram Presence0

Paid Campaigns0

EngagementMinimal

After

Facebook Followers1,160

Instagram Presence167+ Posts

Paid Campaigns16 Active

Engagement34,700

The Challenge

When Fortis Media began managing De Rosa's Highway Motors digital presence in March 2025, the agriculture machinery dealership had a limited online footprint.

Around 800 Facebook followers
Very low engagement
No structured marketing strategy
No Instagram presence
Website not being used for marketing

Like many local businesses, most marketing relied on word-of-mouth rather than consistent online visibility.

The Fortis Presence System

Fortis Media implemented the Fortis Presence System — a structured digital visibility framework designed to help local businesses become impossible to ignore online.

Strategic Social Media Content

Targeted Local Advertising

Consistent Visibility Posting Strategy

Website Traffic Funnel

SEO Blog Content

Conversion-Focused Website Design

Strategy Implementation

The strategy focused on three areas:

Consistent Social Media Content

Regular, strategic posting across Facebook and Instagram to build audience engagement and brand awareness.

Targeted Facebook Advertising

Strategic paid campaigns to reach the right local audience and drive measurable results.

Using the Website as the Conversion Hub

Directing all traffic to a professional, conversion-optimised website to capture leads and enquiries.

This ensured the business appeared consistently in front of its audience.

The Results

Within 12 months the agriculture machinery dealership achieved dramatic growth.

Facebook

Total Engagements34,700

Engagement Growth+10,076%

Follower Growth800 → 1,160

Instagram

Posts Published167+

Top Reel Views5,500+

Website

35.8%

of traffic now comes from Facebook

Results Visualised

12 months of data showing the real impact of the Fortis Presence System on De Rosa's Highway Motors.

Facebook Engagement Growth

Monthly cumulative engagements — Mar 2024 to Feb 2025

+10,076% growthfrom 340 → 34,700 engagements

Follower Growth

Facebook page followers over 12 months

800 → 1,160+45% follower growth

Website Traffic Sources

Where website visitors are coming from

35.8% from Facebook

Before vs After

Key metrics compared — start of engagement vs. 12 months later

De Rosa's Highway Motors — Agriculture Machinery

Why This Matters

Most local businesses struggle not because they lack skill, but because they lack consistent online visibility.

The Fortis Presence System creates consistent exposure so businesses stay visible to potential customers.

Want Results Like This?

Book a Visibility Strategy Call

Book a Strategy Call