From 800 Followers to 34,700 Engagements
How the Fortis Presence System transformed a regional agriculture machinery dealership's online visibility.
This case study shows how Fortis Media helped De Rosa's Highway Motors — a regional agriculture machinery dealership — dramatically increase online visibility using the Fortis Presence System.
Quick Results Snapshot
Facebook Engagements
Engagement Growth
Follower Growth
Instagram Posts Published
Views on Top Reel
Website Traffic from Facebook
The Transformation
The Challenge
When Fortis Media began managing De Rosa's Highway Motors digital presence in March 2025, the agriculture machinery dealership had a limited online footprint.
- Around 800 Facebook followers
- Very low engagement
- No structured marketing strategy
- No Instagram presence
- Website not being used for marketing
Like many local businesses, most marketing relied on word-of-mouth rather than consistent online visibility.
The Fortis Presence System
Fortis Media implemented the Fortis Presence System — a structured digital visibility framework designed to help local businesses become impossible to ignore online.
Strategic Social Media Content
Targeted Local Advertising
Consistent Visibility Posting Strategy
Website Traffic Funnel
SEO Blog Content
Conversion-Focused Website Design
Strategy Implementation
The strategy focused on three areas:
Consistent Social Media Content
Regular, strategic posting across Facebook and Instagram to build audience engagement and brand awareness.
Targeted Facebook Advertising
Strategic paid campaigns to reach the right local audience and drive measurable results.
Using the Website as the Conversion Hub
Directing all traffic to a professional, conversion-optimised website to capture leads and enquiries.
This ensured the business appeared consistently in front of its audience.
The Results
Within 12 months the agriculture machinery dealership achieved dramatic growth.
Website
of traffic now comes from Facebook
De Rosa's Highway Motors — Agriculture Machinery
Why This Matters
Most local businesses struggle not because they lack skill, but because they lack consistent online visibility.
The Fortis Presence System creates consistent exposure so businesses stay visible to potential customers.